It is true that infographics are becoming more prevalent across social media. The common question now becomes, why are infographics everywhere? Many individuals primarily respond to visual communications and visual stimuli. Research has proven that nearly sixty-five percent of people of UK are perfect for visual learning. This, therefore, implies that if you intend to successfully convey your message across, it is highly recommended that you make it visual.
“Through infographics, you can effectively increase the chances of your message being read by accurately connecting numbers and words plus images,” explained Issa Asad Florida social media expert and businessman since 1996. Mr. Asad is the author of 4 social media e-books and is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida.
Your message is therefore also likely to be responded to. However, the critical question now is, how do you make yours effective, bearing in mind that there are currently over thirty-six million search results on Google alone?
So below Issa Asad Divulges His 7 Tips to Create an Epic Infographic:
1. Define the Purpose of Your Infographic
You must have good intentions before creating one. Perhaps the reason why infographics are cropping up every day is that people are just creating them for some fun, or just because everyone else is doing so. You should first sit down and define what you intend to convey, define your audience, get the actions you want to inspire, and lastly decide if it is a serious or a funny one.
2. Accurately Plan Your Infographic
You should be in a position to design your infographic by simply finding out who your target audience are, the platform on which they will see it , (social media, print or the web) and don’t forget to create appropriate time in which they will access your infographic.
3. Make Sure Your Infographic Is Visual
Even though this sounds common, it is as important as any tip. You should know that the art of combining pictures, words and numbers is an added advantage. Your infographic must be visual for it to be effective, but the visual must in a position to correctly convey the essential information to your target audience.
4. Be On the Brand
Your infographic must rhyme with the existing style of your organization. Moreover, it must again conform to its linguistic and visual identity.
5. Get Feedback
Getting feedback is very important for the growth of your infographic. Invite lots of comments about it and the message it conveys. Find out if it invites some questions, or if people are getting disgusted by its message. Study and measure the social shares it is attracting.
6. Share the Love
Ask individuals to share your infographic with their respective social networks. You can enhance this by including a social sharing on the web page. Make the graphic function as effective as it can.
7. Conduct Adequate Research
Find out what others have done and achieved. Analyze their work and tell if the message is clear, if it is visual if it informs the reader, if it can invite the audience to take action in a comfortable and prompt manner, and lastly, find out if people have ever shared or commented on it.